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Datadriven PR- and marketing is the future. But the time to invest in a data warehouse is now, not tomorrow.
How do you keep up with digital trends in today's wired world — and must you become a Pokémon marketing expert now?
What does a Community Manager do all day? I've outlined a typical job description for this growing specialization.
How to ride the social media wave of engagement to maximise the number of likes, comments, and share for your brand.
The internet of one, auto tagging, anomaly detection, lookalike modeling, and more — from Adobe Summit 2015.
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in public relations and digital strategy. Based in Stockholm, Sweden.