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How to Keep Up with Online Trends

How to Keep Up with Online Trends

How do you keep up with digital trends in today's wired world — and must you become a Pokémon marketing expert now?
The Community Manager — A Job Description

The Community Manager — A Job Description

What does a Community Manager do all day? I've outlined a typical job description for this growing specialization.
Surf’s Up — Riding the Wave of Engagement

Surf’s Up — Riding the Wave of Engagement

How to ride the social media wave of engagement to maximise the number of likes, comments, and share for your brand.
Adobe Summit 2015 — My Conference Report

Adobe Summit 2015 — My Conference Report

The internet of one, auto tagging, anomaly detection, lookalike modeling, and more — from Adobe Summit 2015.
Facebook Zero — Judgement Day for Community Managers

Facebook Zero — Judgement Day for Community Managers

Those Facebook fans you paid once to acquire, you must now pay twice to reach. Time to adapt to "Facebook Zero."
Adobe Summit 2014 — My Conference Report

Adobe Summit 2014 — My Conference Report

Key takeaways from my conversation with David Edelman, McKinsey Digital, at the Adobe Summit 2014 in London.
Jerry Silfwer is an awarded freelance consultant specialising in digital strategy and public relations. Based in Stockholm, Sweden.
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