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Dark Social — The Social Sharing We Can’t See

Dark Social — The Social Sharing We Can’t See

How much is shared via email, messaging apps, and closed forums? According to Alexis Madrigal at the Atlantic, quite a lot.
Here Comes the Money Web

Here Comes the Money Web

I met with a global investment firm together with four other chief strategists from leading digital agencies. From these talks, I predict the money web.
Common Public Relations Objectives for Businesses and Organisations

Common Public Relations Objectives for Businesses and Organisations

There are many different public relations specialisations, but I've strived to outline common public relations objectives for generalists.
Measuring Public Relations

Measuring Public Relations

During a seminar I held on how to measure PR activities in social media I got the classic question on whether or not you can measure relationships.
Digital First is the Way

Digital First is the Way

Digital first is the new paradigm, because if business works in the complex world of social media, it will work everywhere else as well.
Jerry Silfwer is an awarded freelance consultant specialising in digital strategy and public relations. Based in Stockholm, Sweden.
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