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I met with a global investment firm together with four other chief strategists from leading digital agencies. From these talks, I predict the money web.
There are many different public relations specialisations, but I've strived to outline common public relations objectives for generalists.
During a seminar I held on how to measure PR activities in social media I got the classic question on whether or not you can measure relationships.
Digital first is the new paradigm, because if business works in the complex world of social media, it will work everywhere else as well.
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in public relations and digital strategy. Based in Stockholm, Sweden.