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Influencer Marketing Tiers

How to Categorise Influencers in Social Media

How do you categorise influencers in social media? A standardised terminology is now emerging. But is it any good? Learn the model's strengths and weaknesses.

The Case Against Twitter’s Decision to Ban Political Advertising

After the Cambridge Analytica scandal, Twitter's decision to ban political advertising plays to people's fear of data-mining and their distrust of politicians.
The iOS Apps I Use for Instagram (2019)

The iOS Apps I Use for Instagram (2019)

Looking for iOS apps to up your photography game? These are the apps I use all the time in my mobile Instagram workflow.
Algorithmic Poison — Beware of Ghost Followers

How Ghost Followers Are Destroying Your Account

How do you beat social media algorithms? A small, but highly engaged, community is way better than attracting huge bulks of ghost followers.
The Border Wall of Mediocrity — The Epic Fail of Content Marketing

The Border Wall of Mediocrity — How Content Marketing Fails

When mediocrity turns out to be a non-fertile wasteland for online marketing activities, it's time to revise your digital strategies and step up your game.
Critical Mass in Social Media — How Many Followers Do You Really Need?

Critical Mass in Social Media: How Many Followers Do You Really Need?

It's important to invest in aggressive social media strategies to reach critical mass. And leaders must be made aware of the critical mass challenge.
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in digital strategy and public relations. Based in Stockholm, Sweden.

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