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Tag: Social Media Marketing
How do you beat social media algorithms? A small, but highly engaged, community is way better than attracting huge bulks of ghost followers.
The bar for content quality has risen. The long tail theory still holds up for books, but not for mediocre corporate B2B content.
It's important to invest in aggressive social media strategies to reach critical mass. And leaders must be made aware of the critical mass challenge.
When browsing for useful online content, I often ask myself, where's the actionable advice in this piece? Where can I find my "caffè lattes"?
Do you aspire to design a viral loop for your business? Bring out your calculator — it's time for viral math.
Is social media the future of communication — or is it a breeding ground for hate groups, fake news, and click-baits?
How do you keep up with digital trends in today's wired world — and must you become a Pokémon marketing expert now?
There's an invisible contract between a brand and its social following.