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Influencer Marketing Tiers

How to Categorise Social Media Influencers

Quick LinksNot all influencers are equal creators.Using four influencer tiers instead of five.Primary metrics must be useful for brands.A job for industry...

The Case Against Twitter’s Decision to Ban Political Advertising

After the Cambridge Analytica scandal, Twitter's decision to ban political advertising plays to people's fear of data-mining and their distrust of politicians.
The iOS Apps I Use for Instagram (2019)

The iOS Apps I Use for Instagram (2019)

Looking for iOS apps to up your photography game? These are the apps I use all the time in my mobile Instagram workflow.
Algorithmic Poison — Beware of Ghost Followers

Algorithmic Poison — Beware of Ghost Followers

How do you beat social media algorithms? A small, but highly engaged, community is way better than attracting huge bulks of ghost followers.
The Border Wall of Mediocrity — The Epic Fail of Content Marketing

The Border Wall of Mediocrity — How Content Marketing Fails

When mediocrity turns out to be a non-fertile wasteland for online marketing activities, it's time to revise your digital strategies and step up your game.
Critical Mass in Social Media — How Many Followers Do You Really Need?

Critical Mass in Social Media — How Many Followers Do You Really Need?

It's important to invest in aggressive social media strategies to reach critical mass. And leaders must be made aware of the critical mass challenge.
Jerry Silfwer is an awarded freelance consultant specialising in digital strategy and public relations. Based in Stockholm, Sweden.
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