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Social Media Algorithms 101 — Beware of Ghost Followers

How do you beat social media algorithms? A small, but highly engaged, community is way better than attracting huge bulks of ghost followers.
The Border Wall of Mediocrity

The Border Wall of Mediocrity — How Most B2B Business Fail Online

The bar for content quality has risen. The long tail theory still holds up for books, but not for mediocre corporate B2B content.

Critical Mass in Social Media — How Many Followers Do You Really Need?

It's important to invest in aggressive social media strategies to reach critical mass. And leaders must be made aware of the critical mass challenge.
A close-up of a creamy caffè latte with some leaf-shaped caffè latte art.

The Caffè Latte Content Strategy — How to Delight Followers with Actionable Servings

When browsing for useful online content, I often ask myself, where's the actionable advice in this piece? Where can I find my "caffè lattes"?

Viral Loops (or the Subtle Art of Incentivising Social Media Sharing)

Do you aspire to design a viral loop for your business? Bring out your calculator — it's time for viral math.

Socialising Ourselves to Death — A Post-Postman Analysis of Social Media

Is social media the future of communication — or is it a breeding ground for hate groups, fake news, and click-baits?

How to Keep Up with Online Trends

How do you keep up with digital trends in today's wired world — and must you become a Pokémon marketing expert now?

The Follower Contract

There's an invisible contract between a brand and its social following.
Jerry Silfwer is an awarded PR consultant and spin doctor based in Stockholm, Sweden. He is also a popular speaker on inbound marketing, social media, and corporate creativity.
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