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Tag: Social Media Marketing
There's an invisible contract between a brand and its social following.
We all have the tools we need to build our personal brands. And by using this personal brand framework, you can, too.
People desperately seeking attention and validation through social media are at risk of becoming a sub-class of "social media fakers".
What does a Community Manager do all day? I've outlined a typical job description for this growing specialization.
The classic paid-owned-earned media model is up for a revision. Due to social media, experts suggest we add 'borrowed media' to the model.