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Tag: Social Media Marketing

I did an internal presentation at the agency today to discuss where social media marketing is going in 2013. And I thought I might just as well post it here, too. If there's something incredibly unclear, just post your comment and I'll make sure to expand my reasoning.
To get shares in social media, you must leave something a out, a gap for the sharer to fill in order to express themselves. That's the narcissistic principle.
Trying to scale social media marketing won't work, but tapping into several different and pre-existing interest group systems does.
How often should you post to your Facebook page? Actually, it's not a fixed number, but more of an algorithmic wave-ride.
Lots of companies waste money on social media marketing — despite good intentions. Which pitfalls could you avoid?
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in public relations and digital strategy. Based in Stockholm, Sweden.