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The Case of Cambridge Analytica and the Techlash of Big Data

The curious case of Cambridge Analytica and the big data techlash

Public Affairs Jerry Silfwer - 2018-12-27

In the wake of the Cambridge Analytica scandal, the era of the techlash against social networks and the internet has begun.

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Getting a data warehouse — The first step to a data-driven marketing strategy

Marketing Strategy Jerry Silfwer - 2017-07-19

Datadriven PR- and marketing is the future. But the time to invest in a data warehouse is now, not tomorrow.

Dark Social — The Social Sharing We Can’t See

Dark social: The peer-to-peer sharing we just can’t see

Social Media Marketing Jerry Silfwer - 2012-10-18

How much is shared via email, messaging apps, and closed forums? According to Alexis Madrigal at the Atlantic, quite a lot.

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PR Interview — “Some senior PR professionals should be ashamed, really”

Business Trends Jerry Silfwer - 2010-12-26

Got some questions related to public relations from PR professional Rodrigo Capella for his public relations blog, PR Interview.

Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in public relations and digital strategy. Based in Stockholm, Sweden.

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