Social Media Monitoring

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Your marketing analysis is probably quite stupid

I see many brands getting their marketing analysis wrong. Understanding insights and getting your analysis right are two very different challenges.

Techlash and the curious case of Cambridge Analytica

In the wake of the Cambridge Analytica scandal, the era of the techlash against social networks and the internet has begun.

Get a data warehouse — yesterday

Datadriven PR- and marketing is the future. But the time to invest in a data warehouse is now, not tomorrow.

Dark social — the online interaction we just can’t see

Enter dark social — Alexis Madrigal, senior editor at The Atlantic, might have coined a new buzzword amongst social media marketing professionals.

PR Interview — “Some senior PR professionals should be ashamed, really”

Got some questions related to public relations from PR professional Rodrigo Capella for his public relations blog, PR Interview.