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Marketing Strategy
Yes, your marketing analysis is probably stupid
Jerry Silfwer
I see many brands getting their marketing analysis wrong. Understanding insights and getting your analysis right are two very different challenges.
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Community Management
Techlash and the curious case of Cambridge Analytica
Jerry Silfwer
In the wake of the Cambridge Analytica scandal, the era of the techlash against social networks and the internet has begun.
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Marketing Strategy
Get a data warehouse — yesterday
Jerry Silfwer
Datadriven PR- and marketing is the future. But the time to invest in a data warehouse is now, not tomorrow.
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Social Networks
Dark social — the online interaction we just can’t see
Jerry Silfwer
Enter dark social — Alexis Madrigal, senior editor at The Atlantic, might have coined a new buzzword amongst social media marketing professionals.
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Business Trends
PR Interview — “Some senior PR professionals should be ashamed, really”
Jerry Silfwer
Got some questions related to public relations from PR professional Rodrigo Capella for his public relations blog, PR Interview.
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Stakeholders in public relations
The Four Seasons Total Landscaping press conference is PR history
Is your brand alone?
The nuances of a public apology
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