Social Media Monitoring

Archive Tags Social Media Monitoring
Marketing Strategy

Yes, your marketing analysis is probably stupid

Jerry Silfwer
I see many brands getting their marketing analysis wrong. Understanding insights and getting your analysis right are two very different challenges.
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Community Management

Techlash and the curious case of Cambridge Analytica

Jerry Silfwer
In the wake of the Cambridge Analytica scandal, the era of the techlash against social networks and the internet has begun.
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Marketing Strategy

Get a data warehouse — yesterday

Jerry Silfwer
Datadriven PR- and marketing is the future. But the time to invest in a data warehouse is now, not tomorrow.
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Social Networks

Dark social — the online interaction we just can’t see

Jerry Silfwer
Enter dark social — Alexis Madrigal, senior editor at The Atlantic, might have coined a new buzzword amongst social media marketing professionals.
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Business Trends

PR Interview — “Some senior PR professionals should be ashamed, really”

Jerry Silfwer
Got some questions related to public relations from PR professional Rodrigo Capella for his public relations blog, PR Interview.
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