Spin Doctor

ArchiveTagsSpin Doctor

Good PR vs. Bad PR

Good PR vs. bad PR doesn't have to be so complicated. This simple matrix will help you keep things straight.

A PR masters degree for spin doctors

What would an ideal PR masters degree curriculum for future spin doctors look like? This is a suggested 4,5-year program.

Typical public relations objectives for businesses and organisations

There are many different public relations specialisations, but I've strived to outline common public relations objectives for generalists.

How to spin a blog post

How do you get your blog post out there and in front of the right people for your business?

Does Spin Suck?

What does it mean to "spin" something in public relations — and does spin suck? Here's why spin is a good thing.