Spindoctoring

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Stoic philosophy for PR professionals

Based on stoic philosophy for PR, obstacles must be seen as opportunities to grow. In this view, hardships will be powerful tools for conquering public opinion.

Alternative facts and the disturbing science behind what people believe

People want to believe — despite being proven wrong. In a world of 'alternative facts,' many fall victims to psychological delusions.

How to build a viral loop (using mathematics)

Do you aspire to design a viral loop for your business? Bring out your calculator — it's time for viral math.

Dear journalist,

You seem to think that PR pros only care about publicity, but we don't. We have, however, begun seeing other people.

7 non-obvious media training mistakes

Many leaders, politicians, and communication professionals invest in media training. However, many mistakes are being made over and over. Here's how to avoid them.

The nuances of a public apology

A public apology is a tool to allow the story to move into the next phase sooner rather than later — whatever that phase might hold in store for the accused.

The CrossFit PR mayhem — the destruction of a global brand

The demise of CrossFit has been a long time coming. Glassman's tweet did stir up a perfect PR storm, but the brand CrossFit was already in serious trouble.

Why tax-funded media training is a bad idea in the Nordics

As the Finnish finance minister katri Kulmini's resignation shows, getting tax-funded media training as a public official isn’t without it’s concerns.

Corporate cringe — the overlooked problem of poor taste in communications

It's corporate cringe. Unlike many creative professions, corporate communications have phased out the importance of having great taste as an actual skill.