Based on stoic philosophy for PR, obstacles must be seen as opportunities to grow. In this view, hardships will be powerful tools for conquering public opinion.
Many leaders, politicians, and communication professionals invest in media training. However, many mistakes are being made over and over. Here's how to avoid them.
A public apology is a tool to allow the story to move into the next phase sooner rather than later — whatever that phase might hold in store for the accused.
The demise of CrossFit has been a long time coming. Glassman's tweet did stir up a perfect PR storm, but the brand CrossFit was already in serious trouble.
It's corporate cringe. Unlike many creative professions, corporate communications have phased out the importance of having great taste as an actual skill.
