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Tag: Spray-and-Pray

The surround strategy: In all digital channels at your disposal, for four consecutive weeks, you won't talk about anything except for your re-launched product.
The annoying corporate habit of mindlessly promoting irrelevant press releases with unclear call-to-actions.
How do you improve your storytelling? These simple scripts will help you — in less than 15 minutes.
Got some questions related to public relations from PR professional Rodrigo Capella for his public relations blog, PR Interview.
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in public relations and digital strategy. Based in Stockholm, Sweden.