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Tag: Storycrafting

This is what the genius novel writer William Faulkner said in his 1950 acceptance speech for Nobel Prize in Literature on the matters of the heart.
In terms of corporate communication, businesses in general — and startups in particular! — should focus less on storytelling and more on storycrafting.
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in public relations and digital strategy. Based in Stockholm, Sweden.