Storycrafting

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William Faulkner on writing from the heart

This is what the genius novel writer William Faulkner said in his 1950 acceptance speech for Nobel Prize in Literature on the matters of the heart.

Storycrafting — how to get people to talk about your startup

In terms of corporate communication, businesses in general — and startups in particular! — should focus less on storytelling and more on storycrafting.

Why I love slow storytelling

Slow storytelling is not dead. Thanks to the internet, it’s more alive than ever before. The idea that the internet is only for fast-paced content is a myth.