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The Surround Strategy — The Undeniable Power of Sticking to One Single Online Message

The Surround Strategy

I was in Italy in the middle of summer, and it was hot. The Italian fashion brand I...
The Word-of-Mouth Tipping Point — How to Push People to the Point of Endorsement

The Word-of-Mouth Tipping Point

How do you de-code the word-of-mouth tipping point? This PR guide will help you identify and target the right type of referrers to succeed.
The Digital Playbook for Politicians — 14 Essential Behaviours to Adopt Today

14 Digital Habits for Politicians

A playbook for modern politicians aiming for "digital first". Are your local politicians keeping up with the times?
Build Content Skyscrapers: The Architecture of Inbound Marketing

Build Content Skyscrapers: The Architecture of Inbound Marketing

Poach existing social media engagement and search volumes by building content skyscrapers. It's a surefire way to succeed with content marketing.
PR for Startups

PR for Startups

Getting traction for a bootstrapped startup can be tough. I've put together a startup roadmap for accelerated PR in a four-step process, including workshop material and spreadsheets.
Content Themes für Alle

Content Themes für Alle

Using content themes and surround messages will focus your growth, increase your results, and make your content creation process more efficient.
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in digital strategy and public relations. Based in Stockholm, Sweden.

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