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Tag: Surround Strategy

The surround strategy: In all digital channels at your disposal, for four consecutive weeks, you won't talk about anything except for your re-launched product.
How do you de-code the word-of-mouth tipping point? This PR guide will help you identify and target the right type of referrers to succeed.
A playbook for modern politicians aiming for "digital first". Are your local politicians keeping up with the times?
Poach existing social media engagement and search volumes by building content skyscrapers. It's a surefire way to succeed with content marketing.
Getting traction for a bootstrapped startup can be tough. I've put together a startup roadmap for accelerated PR in a four-step process, including workshop material and spreadsheets.
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in public relations and digital strategy. Based in Stockholm, Sweden.