Thought Leadership

ArchiveTagsThought Leadership

Is your brand alone?

Is your brand alone? In the age of algorithms, no brand can punch through the noise all by themselves. They need the help of a brand community.

How strugglers and smugglers achieve success differently

There are strugglers and smugglers. Strugglers are tight and disciplined and they never skip a beat in achieving success. Smugglers are nothing like that.

Stoic philosophy for PR professionals

Based on stoic philosophy for PR, obstacles must be seen as opportunities to grow. In this view, hardships will be powerful tools for conquering public opinion.

The “slight edge” in inbound marketing

Finishing second in inbound marketing is long-term expensive. Harness your slight edge and make 100% sure you come out on top.

Adobe Summit 2014: My conference report

Key takeaways from my conversation with David Edelman, McKinsey Digital, at the Adobe Summit 2014 in London.