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To succeed with a stoic approach, obstacles must be made into PR opportunities. Hardships will be your best tools for conquering public opinion.
Finishing second in inbound marketing is long-term expensive. Harness your slight edge and make 100% sure you come out on top.
Key takeaways from my conversation with David Edelman, McKinsey Digital, at the Adobe Summit 2014 in London.
You must seek the role of a servant to the person you're helping, a challenging proposition for anyone in a position of superiority.