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Why the Climate Debate Desperately Needs a New Narrative

Why the Climate Debate Desperately Needs a New Narrative

Climate change is a complex beast to communicate. Instead of polarising left versus right, we should balance short- and long-term goals.
How I Want to Pay for News (and Why No-One Wants to Take My Money)

How I Want to Pay for News (and Why No-One Wants to Take My...

My standards makes it impossible for me to pay for news in lack of alternatives. Am I being unreasonable? I'll let you be the judge.

The AI Anchor in China — Will Fake News Now Become Deepfake News?

The Chinese government has found a way to cut costs and add speed to their news broadcasting by using a virtual news anchor modeled on a human.
A shadowy silhouette of a person behind a frosted glass screen.

The Death of Kitty Genovese — Why the News Media Must Keep Transparent Online...

The New York Times misreported the Kitty Genovese case. By allowing the public to search their online archive, we all get better journalism.
Dear Journalist

Dear Journalist

You seem to think that PR pros only care about publicity, but we don't. We have, however, begun seeing other people.
Get the Facts First

Get the Facts First

Instead of passing judgement, seek to understand. You'll find humanity even where you least expect it.
The Difference Between Public Relations and Journalism

The Difference Between Public Relations and Journalism

Public relations and journalism as disciplines are far apart. How do you define the difference between public relations and journalism?
Social Didn’t Kill Culture

Social Didn’t Kill Culture

The "Mad Men" of traditional media are down for the count, but instead of being humble, they aim to rewrite history.

PR Interview — “Some Senior PR Professionals Should Be Ashamed, Really”

Got some questions related to public relations from PR professional Rodrigo Capella for his public relations blog, PR Interview.
Jerry Silfwer is an awarded freelance consultant specialising in digital strategy and public relations. Based in Stockholm, Sweden.

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