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The future of online news with a premium business model.

The Future of Online News: How To Attract “News Lovers” to Premium

The future of online news doesn't include paywalls. Instead, news lovers should be enticed with a fuller experience version of what they came to find.
Why the Climate Debate Desperately Needs a New Narrative

Why the Climate Debate Needs a New Narrative

Climate change is a complex beast to communicate. Instead of polarising left versus right, we should balance short- and long-term goals.
How I Want to Pay for News (and Why No-One Wants to Take My Money)

This What I Want When I Pay for News Online

My standards makes it impossible for me to pay for news in lack of alternatives. Am I being unreasonable? I'll let you be the judge.
A shadowy silhouette of a person behind a frosted glass screen.

A Web of Lies: The Death of Kitty Genovese

The New York Times misreported the Kitty Genovese case. By allowing the public to search their online archive, we all get better journalism.
Dear Journalist

Dear Journalist

You seem to think that PR pros only care about publicity, but we don't. We have, however, begun seeing other people.
Get the Facts First

Get the Facts First

Instead of passing judgement, seek to understand. You'll find humanity even where you least expect it.
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in digital strategy and public relations. Based in Stockholm, Sweden.

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