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How to empower social media naturals who are already in your organisation

Identifying an empowering social media naturals within an organisation is often more straightforward than one might think.

14 minimum requirements for an awesome digital hotel experience

I've stayed at my fair share of hotels, but none has ever gotten close to what I, as a frequent business traveler, would expect from a digital hotel experience.

A community manager’s job description

What does a Community Manager do all day? I've outlined a typical job description for this growing specialization.

Why small numbers matter in marketing

The mindset of small numbers will help you succeed with inbound marketing in a world obsessed with big numbers.

The super-happy customer — an altruistic approach for better public relations

Don’t stare yourself blind on trying to reach more people, because it always begins with just one happy customer.