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The insight that should hit some community managers like a ton of bricks is that many brands have ZERO true fans.
Finishing second in inbound marketing is long-term expensive. Harness your slight edge and make 100% sure you come out on top.
Public relations on TEDx: Why brands should target a stupid majority to attract the active support of a smart minority.
Don’t stare yourself blind on trying to reach more people, because it always begins with just one happy customer.
The mindset of small numbers will help you succeed with inbound marketing in a world obsessed with big numbers.
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