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Your Brand Has Zero True Fans

The insight that should hit some community managers like a ton of bricks is that many brands have ZERO true fans.

The Slight Edge in Inbound Marketing

Finishing second in inbound marketing is long-term expensive. Harness your slight edge and make 100% sure you come out on top.

My First TEDx Talk — A Recipe for PR Success

Public relations on TEDx: Why brands should target a stupid majority to attract the active support of a smart minority.

One Very Happy Customer — An Altruistic Concept for Better Public Relations

Don’t stare yourself blind on trying to reach more people, because it always begins with just one happy customer.

Why Small Numbers Matter in Inbound Marketing

The mindset of small numbers will help you succeed with inbound marketing in a world obsessed with big numbers.

The Community Manager — A Job Description

What does a Community Manager do all day? I've outlined a typical job description for this growing specialization.

How to Empower Social Media Naturals in Your Organisation

Identifying an empowering social media naturals within an organisation is often more straightforward than one might think.
Jerry Silfwer is an awarded freelance consultant specialising in digital strategy and public relations. Based in Stockholm, Sweden.
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