Tycoons of Mass Reach

Archive Tags Tycoons of Mass Reach

The splinternet — mankind’s fight over the internet

The splinternet is the idea that the internet “splinters” into several different internets that aren’t connected to each other in any meaningful way.

My notes on Mark Zuckerberg’s speech at Harvard University

When the world's most powerful person speaks, it makes sense to listen carefully.

The tycoons of mass reach and the silent miners

Power has shifted to "Tycoons of Mass Reach" alongside "Silent Miners", multinational corporations mining for data and tweaking algorithms.

Critical mass in social media — you need this many followers

It's important to invest in aggressive social media strategies to reach critical mass. And leaders must be made aware of the critical mass challenge.

The “slight edge” in inbound marketing

Finishing second in inbound marketing is long-term expensive. Harness your slight edge and make 100% sure you come out on top.