Uses and Gratifications Theory

Archive Tags Uses and Gratifications Theory

How strugglers and smugglers achieve success differently

There are strugglers and smugglers. Strugglers are tight and disciplined and they never skip a beat in achieving success. Smugglers are nothing like that.

Craving more — creating an illusion of scarcity

The principle of scarcity is well-defined in scientific literature. Scarcity makes us want rare things more — simply because they are fewer.

The caffè latte content strategy for actionable servings

When browsing for useful online content, I often ask myself, where's the actionable advice in this piece? Where can I find my "caffè lattes"?

Book Review — Political Public Relations

An academically sound dive into some interesting fields of research within political public relations. However, this book is not an entertaining read.