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In a recent campaign by Burger King, they liked old influencer tweets for effect. But using the exploit PR strategy does come with serious drawbacks and risks.
Do you aspire to design a viral loop for your business? Bring out your calculator — it's time for viral math.
The case study on exactly how Tinitell successfully crowdfunded a wristphone for kids on Kickstarter.
Getting traction for a bootstrapped startup can be tough. I've put together a startup roadmap for accelerated PR in a four-step process, including workshop material and spreadsheets.
You need a massive action strategy to achieve massive success. Inspired by Tony Robbins, 'massive action' is also applicable for fast online growth.