Viral Loop

Archive Tags Viral Loop

The exploit PR strategy: Burger King and liking old tweets

In a recent campaign by Burger King, they liked old influencer tweets for effect. But using the exploit PR strategy does come with serious drawbacks and risks.

How to build a viral loop (using mathematics)

Do you aspire to design a viral loop for your business? Bring out your calculator — it's time for viral math.

How we raised $100,000 in 10 days on Kickstarter

The case study on exactly how Tinitell successfully crowdfunded a wristphone for kids on Kickstarter.

A PR framework for startups

Getting traction for a bootstrapped startup can be tough. I've put together a startup roadmap for accelerated PR in a four-step process, including workshop material and spreadsheets.

Boom! — What happens when you take massive action in marketing

You need a massive action strategy to achieve massive success. Inspired by Tony Robbins, 'massive action' is also applicable for fast online growth.