Word-of-Mouth

ArchiveTagsWord-of-Mouth

The illusive word-of-mouth tipping point

How do you de-code the word-of-mouth tipping point? This PR guide will help you identify and target the right type of referrers to succeed.

The inbound marketing paradigm

When it comes to inbound marketing, most marketers think about conversion and softwares. But it's more — inbound is a new paradigm for marketing.

Media logic is dead, long live media logic

While mass media pushes its media logic onto the population, the networked agenda-setting process is being dictated by algorithms based on user behaviours.