Blog PostsTrendsOnline TrendsSocial media trends in 2013

Social media trends in 2013

Today, I did an internal presentation at our agency, Whispr Group.

The idea was to discuss where social media marketing is going in 2013. I thought I might just as well post it here, too.

Now, I threw it together in less than 45 minutes so there are no speaker notes or anything, but if there’s something that seems interesting (but is unclear), just post your comment and I’ll make sure to expand on it.

Photo by rawpixel on Unsplash.

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Avatar of Jerry Silfwer
Jerry Silfwerhttps://doctorspin.org/
Jerry Silfwer, aka Doctor Spin, is an awarded senior adviser specialising in public relations and digital strategy. Currently CEO at KIX Communication Index and Spin Factory. Before that, he worked at Kaufmann, Whispr Group, Springtime PR, and Spotlight PR. Based in Stockholm, Sweden.
  1. I agree with pretty much everything in your presentation.
     
    It’s interesting to see how social media has helped businesses realize how much they have to go back to the basics.

    • @cendrinemedia Yeah, we had a couple of years when all bets were off and there’s been so much confusion going around, but I like how you put it Cendrine; it’s back-to-basics-time.
       
      Communicating well is a craft and social media will only emphasise this fact.
       
      Thanks for dropping by and leaving a comment — love it!

    • @Jerry Silfwer What I like the most is when people tell me: “What, you mean that I need a strategy? I thought social media was just about chatting with audiences to get them to like my stuff.” 
       
      I wish self-proclaimed experts and gurus also understood the basics. The industry needs to be a lot more regulated than it is now.
       
      You are right about the fact that communicating well is a craft. That’s why Twitter matters so much, in my opinion. You practice your elevator pitch every time you use the social network. lol
       
      I love your blog, Jerry. Great stuff!

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