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Social Trends

Here you’ll find all Doctor Spin’s articles on trends in social media and internet culture.

Will the selfie generation figure out what it means to be grownups in social media? Or will we remain infantilised kidults?
How do you keep up with digital trends in today's wired world — and must you become a Pokémon marketing expert now?
People desperately seeking attention and validation through social media are at risk of becoming a sub-class of "social media fakers".
I did an internal presentation at the agency today to discuss where social media marketing is going in 2013. And I thought I might just as well post it here, too. If there's something incredibly unclear, just post your comment and I'll make sure to expand my reasoning.
In 2008, I described the social web as the hippie web.Some people thought that was funny, especially those who also thought that some of us evangelists was a little bit too enthusiastic. To...
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in public relations and digital strategy. Based in Stockholm, Sweden.