Wired public relations
The new spin. Public relations used to be mostly about getting publicity and managing the news. Now, brands connect directly with their publics to build their own loyal brand audiences. How many true fans does your brand have?
Corporate Comms
The Publics in Public Relations
The psychologist John Dewey (1859-1852) formulated the concept of publics as a result of situational stimuli.
PR Industry
What is Public Relations?
Can there be a unifying definition of public relations? This is the story about the difficulties of finding that definition.
Digital Strategy
The key to a successful journey is being prepared and having figured out out how to tackle any obstacles along the way.
Social Media Strategy
Your Brand Has Zero True Fans
The insight that should hit some community managers like a ton of bricks is that many brands have ZERO true fans.
Branding Strategy
Taking on a Stupid Majority — The Most Efficient Underdog PR Strategy
Identify a stupid majority and join forces with the smart minority to bring the giants down. It might just become the finest PR work of your career.
Web Strategy
Iceberg Publishing — The Cooler Way to Grow Website Traffic and Conversions
A great website can be so much more than the sum of all pages linked from your site's navigation menu.
Social Media Marketing
Social media for brands can be fun, engaging and sometimes provocative. The challenge is to give your brand audience what they want.
Social Media Marketing
Algorithmic Poison — Beware of Ghost Followers
How do you beat social media algorithms? A small, but highly engaged, community is way better than attracting huge bulks of ghost followers.
Influencer Marketing
The Magic Middle — The Nash Equilibrium of Influencer Marketing
Instead of going big every time, consider the Nash equilibrium and pitch Magic Middle Influencers instead.
Social Media Marketing
How to Scale Social Media Marketing
Trying to scale social media marketing won't work, but tapping into several different and pre-existing interest group systems does.
