Hi. I'm Jerry.

I'm the awarded PR consultant who's been blogging before, during and after it was cool. I write about public relations, digital strategy, and communication psychology. Welcome to my online basecamp.

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My latest blog posts

I’m a science-fictionist

If I had to put a political label on myself, I’d call myself a science-fictionist. You should be totally free to be smart, but not totally free to be stupid.

“I’m quitting social media”

I read Going Postal — A psychoanalytic reading of social media and the death drive.In the article, writer...

The simple ikigai self-test to validate your direction in life

Like many others, I'm fascinated by the concept of ikigai (生き甲斐). Use this simple self-test to evaluate the direction of your life.

The priming wheel for email autoresponders

I’ve studied successful email autoresponder sequences and identified a series of recurring themes. Get the customer ready to buy using this priming wheel.

Woke culture is surpassing digital as the ultimate PR challenge of our time

The woke culture is influencing a growing number of PR professionals and pushing them to forget about one thing — the business function.