Hi. I'm Jerry.

I'm the awarded PR consultant who's been blogging before, during and after it was cool. I write about public relations, digital strategy, and communication psychology. Welcome to my online basecamp.

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My latest blog posts

Unique selling points are powerful — but should be used wisely and with purpose

Unique selling points are powerful, but as they have a finite shelf-life by design, we should always be careful not to make it only about them.

I’m a science-fictionist

If I had to put a political label on myself, I’d call myself a science-fictionist. You should be totally free to be smart, but not totally free to be stupid.

“I’m quitting social media”

I read Going Postal — A psychoanalytic reading of social media and the death drive. In the article, writer...

The simple ikigai self-test to validate your direction in life

Like many others, I'm fascinated by the concept of ikigai (生き甲斐). Use this simple self-test to evaluate the direction of your life.

The priming wheel for email autoresponders

I’ve studied successful email autoresponder sequences and identified a series of recurring themes. Get the customer ready to buy using this priming wheel.