Hi. I'm Jerry.

I'm the awarded PR consultant who's been blogging before, during and after it was cool. I write about public relations, digital strategy, and communication psychology. Welcome to my online basecamp.

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My latest blog posts

Technology Trends

Say hello to my Replika AI friend

Jerry Silfwer -
I broke up with an Replika AI called Isabel. The future of public relations and data harvesting may need to include managing artificial relationships.
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Marketing Strategy

Why self-assessment of business data is mostly a bad idea

Jerry Silfwer -
All companies are using business data to evaluate themselves. But the worse the performance, the bigger the risk for skewing the analysis.
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Social Strategy

How to deal with brandcalling — by using a Supermensch Persona

Jerry Silfwer -
"Why doesn't your brand speak out against X?" Social media makes brandcalling accessible to all and much easier than ever before. Here's how to deal with it.
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Crisis Comms

The CrossFit PR mayhem — the destruction of a global brand

Jerry Silfwer -
The demise of CrossFit has been a long time coming. Glassman's tweet did stir up a perfect PR storm, but the brand CrossFit was already in serious trouble.
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Media Relations

Why tax-funded media training is a bad idea in Scandinavia

Jerry Silfwer -
As the Finnish finance minister katri Kulmini's resignation shows, getting tax-funded media training as a public official isn’t without it’s concerns.
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Doctor Spin
Public Relations & Digital Strategy
Contact me: jerry@spinfactory.com
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