Hi. I'm Jerry.

I'm the awarded PR consultant who's been blogging before, during and after it was cool. I write about public relations, digital strategy, and communication psychology. Welcome to my online basecamp.

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My latest blog posts

Communication Strategy

Unique selling points are powerful — but should be used wisely and with purpose

Jerry Silfwer -
Unique selling points are powerful, but as they have a finite shelf-life by design, we should always be careful not to make it only about them.
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Brain Fuel

I’m a science-fictionist

Jerry Silfwer -
If I had to put a political label on myself, I’d call myself a science-fictionist. You should be totally free to be smart, but not totally free to be stupid.
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Behavioral Psychology

“I’m quitting social media”

Jerry Silfwer -
I read Going Postal — A psychoanalytic reading of social media and the death drive. In the article, writer...
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Life Design & Goal-Setting

The simple ikigai self-test to validate your direction in life

Jerry Silfwer -
Like many others, I'm fascinated by the concept of ikigai (生き甲斐). Use this simple self-test to evaluate the direction of your life.
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Inbound Communications

The priming wheel for email autoresponders

Jerry Silfwer -
I’ve studied successful email autoresponder sequences and identified a series of recurring themes. Get the customer ready to buy using this priming wheel.
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Doctor Spin | Public Relations Blog
The Public Relations Blog
Contact me: jerry@doctorspin.org
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