Doctor Spin

Hi. I'm Jerry.

I'm the awarded PR consultant who's been blogging before, during and after it was cool. I write about public relations, digital strategy, and communication psychology. Welcome to my online basecamp.

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BLOG POSTS

“A strong magnet is better than a loud megaphone.
That’s my PR philosophy.”

About Public Relations

PR Industry

What is public relations?

Jerry Silfwer

PR Industry

How to define public relations

A crowded subway car where everyone is staring at their cell phones.

Corporate Comms

The publics in public relations

Looking for senior PR support?

I will fix your PR strategy and get everyone talking about your organisation.

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The nuances of a public apology

The CrossFit PR mayhem — the destruction of a global brand

Why tax-funded media training is a bad idea in the Nordics

Corporate cringe — the overlooked problem of poor taste in communications

Influencer marketing is a-changing — is your business ready for the next phase?

The priming wheel for email autoresponders

How content themes works — and why you should use them

10 creative ways to optimise your B2B content

The Baader-Meinhof phenomenon

“I’m quitting social media”

Breaking the news: The digital transformation challenge for news organisations

Left-leaning journalists and news outlets must decide to be better leftists

Level 5 communication — why good is the enemy of great

Unique selling points are powerful — but should be used wisely and with purpose

Why self-assessment of business data is mostly a bad idea

How to deal with brandcallers

5 powerful PR trends for 2021

Woke culture is surpassing digital as the ultimate PR challenge of our time

Say hello to my Replika AI friend

How quantum supremacy will impact the PR industry

The leaves are falling

A photowalk in September

I’m a science-fictionist — a complete political framework

Stockholm mood

10 years, 10 Cision PR Influencer Award nominations

The simple ikigai self-test to validate your direction in life

Custom Vostok Amphibian 20ATM dive watch

How strugglers and smugglers achieve success differently

Hi. I'm Jerry.

“A strong magnet is better than a loud megaphone.
That’s my PR philosophy.”

About Public Relations

What is public relations?

How to define public relations

The publics in public relations

Hi. I'm Jerry.

“A strong magnet is better than a loud megaphone.That’s my PR philosophy.”

“A strong magnet is better than a loud megaphone.
That’s my PR philosophy.”