Doctor Spin

Hi. I'm Jerry.

I'm the awarded PR consultant who's been blogging before, during and after it was cool. I write about public relations, digital strategy, and communication psychology. Welcome to my online basecamp.

Join 2,300+ comms professionals — start here.

BLOG POSTS

DAILY INSIGHTS

“My PR philosophy? Well, I think that a strong magnet is better than a loud megaphone.”

About Public Relations

PR Industry

What is public relations?

Jerry Silfwer

PR Industry

How to define public relations

A crowded subway car where everyone is staring at their cell phones.

Corporate Comms

The publics in public relations

Looking for PR support?

I will fix your PR strategy and get everyone talking about your organisation.

Contact

Stakeholders in public relations

The Four Seasons Total Landscaping press conference is PR history

Is your brand alone?

The nuances of a public apology

Influencer marketing is a-changing — are you ready?

The priming wheel

How content themes works — and why you should use them

10 creative ways to optimise your B2B content

The Baader-Meinhof phenomenon

“I’m quitting social media”

Breaking the news

Left-leaning journalists is okay; woke journalism is not

Deplatforming from a public relations perspective

Yes, your marketing analysis is probably stupid

5 communication strategies that will be successful in 2021

Level 5 communication — why good is the enemy of great

The splinternet — mankind’s fight over the internet

5 powerful PR trends for 2021

Woke capitalism is becoming a serious PR problem, too

Say hello to my Replika AI friend

18 months of Sudoku

The leaves are falling

A photowalk in September

I’m a science-fictionist — a complete political framework

The best PR quotes

My 2020 annual review

CEO of KIX Communication Index