Doctor Spin

Hi. I'm Jerry.

I'm the awarded PR consultant who's been blogging before, during and after it was cool. I write about public relations, digital strategy, and communication psychology. Welcome to my online basecamp.

Join 2,300+ comms professionals — start here.

BLOG POSTS

“A strong magnet is better than a loud megaphone.
That’s my PR philosophy.”

About Public Relations

PR Industry

What is public relations?

Jerry Silfwer

PR Industry

How to define public relations

A crowded subway car where everyone is staring at their cell phones.

Corporate Comms

The publics in public relations

Looking for PR support?

I will fix your PR strategy and get everyone talking about your organisation.

Contact

The Four Seasons Total Landscaping press conference is PR history

Is your brand alone?

The nuances of a public apology

The CrossFit PR mayhem — the destruction of a global brand

Influencer marketing is a-changing — are you ready?

The priming wheel for email autoresponders

How content themes works — and why you should use them

10 creative ways to optimise your B2B content

The Baader-Meinhof phenomenon

“I’m quitting social media”

Breaking the news: The digital transformation challenge for news organisations

Left-leaning journalists and news outlets must decide to be better leftists

5 communication strategies that will be successful in 2021

Level 5 communication — why good is the enemy of great

Unique selling points are powerful — but should be used with care

Why self-assessment of business data is mostly a bad idea

The splinternet — mankind’s fight over the internet

5 powerful PR trends for 2021

Woke capitalism is becoming a serious PR problem, too

Say hello to my Replika AI friend

Learning about Sudoku

The leaves are falling

A photowalk in September

I’m a science-fictionist — a complete political framework

CEO of KIX Communication Index

10 years, 10 Cision PR Influencer Award nominations

The ikigai self-test

Custom Vostok Amphibian 20ATM dive watch

Hi. I'm Jerry.

“A strong magnet is better than a loud megaphone.
That’s my PR philosophy.”

About Public Relations

What is public relations?

How to define public relations

The publics in public relations

Hi. I'm Jerry.

“A strong magnet is better than a loud megaphone.That’s my PR philosophy.”

“A strong magnet is better than a loud megaphone.
That’s my PR philosophy.”