Blog PostsMedia & PsychologyBehavioral PsychologySurvivorship Bias — Abraham Wald and the WWII Airplanes

Survivorship Bias — Abraham Wald and the WWII Airplanes

Don't let the success of others dictate your strategy.

Survivorship bias is a tricky phenomenon.

During World War II, the Allies studied Nazi damage to their airplanes. Their study resulted in this dotted illustration:

survivorship bias | Behavioral Psychology | Doctor Spin
This airplane seems to have some sort of condition.

The analysis of these damages resulted in the idea that their airplanes should be reinforced in the areas of the airplane showing the densest clusters of red dots. A statistician by the name Abraham Wald didn’t agree. Instead, he suggested that the airplanes should be reinforced where there were no indications of damage.

Wald was right, of course. By studying planes that got back home somehow, the red areas indicated non-fatal damage areas. If it had been possible to study the plane that were shot down and destroyed by the Nazis, they would be likely to have found an inverse pattern.

The Fallacy of Survivorship Bias

This is a great example of a very specific fallacy — survivorship bias.

During World War I, the military forces increased the issuing of helmets for soldiers. The number of wounded soldiers skyrocketed, but this wasn’t because helmets somehow made it easier for more people to get hurt. The helmets simply rather made sure that less people died and instead showed up in the column for “wounded” soldiers. Progress of a kind, no doubt.

In both popular culture and business, we’re fascinated by successful people and successful brands. We want to know how they think and how they act. But few think to study those who tried — but never turned out to be successful.

It bears repeating again and again; correlation does not equal causation.

Actually inverting your data sets be many times more causative and provide much more powerful clues to your analysis.

Cover photo by Jerry Silfwer (Prints/Instagram)


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Jerry Silfwer
Jerry Silfwer, aka Doctor Spin, is an awarded senior adviser specialising in public relations and digital strategy. Currently CEO at KIX Communication Index and Spin Factory. Before that, he worked at Kaufmann, Whispr Group, Springtime PR, and Spotlight PR. Based in Stockholm, Sweden.

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