About me

Hi, my name is Jerry Silfwer.

Welcome to my digital home.

This is where I test my thoughts and ideas on public relations, digital strategy, and storytelling. I speak Swedish, but I do my best to write in English.

Husband and father. Aspiring novelist. Social media optimist. Wannabe photographer. Survivalist geek. PR blogger. Business owner. Digital strategist. PR expert.

Year of birth: 1979
Family: Wife Lisah, son Jack
Location: Stockholm, Sweden

Check out my latest posts, my agency Spin Factory, or learn more about my professional career on LinkedIn.

More articles on Doctor Spin

How I Want to Pay for News (and Why No-One Wants to Take My Money)

My standards makes it impossible for me to pay for news in lack of alternatives. Am I being unreasonable? I'll let you be the judge.

The New Modus Operandi for Public Relations Professionals: Creativity as the Differentiator

Public relations must master the art of high-level creative output. It's as if the PR industry must trade entire skill-sets with the advertising industry.

How the EU Copyright Directive will Backfire

The EU has passed the controversial Copyright Directive, but it will not be a lucrative deal for European sites with copyrighted material.

Unreal Engine 4: Rebirth (Cinematic)

This is Rebirth, a real-time cinematic produced by Sweden-based Quixel, harnessing the power of Unreal Engine and real-world scans from the Megascans Icelandic collection.

How to Create a Data-Driven Marketing Strategy

Use data-driven marketing to pinpoint marketing campaign weaknesses, showcase strengths, and find high-quality leads.

Critical Mass in Social Media: How Many Followers Do You Really Need?

It's important to invest in aggressive social media strategies to reach critical mass. And leaders must be made aware of the critical mass challenge.