About Jerry Silfwer ("Doctor Spin")

Senior Digital Strategy & Public Relations Adviser
jerry silfwer | 1

Jerry's online basecamp

Welcome to my online basecamp. This is where I test ideas, share stories, and keep track of projects.

Now, I'd like to think that I'm many things. I'm a senior digital strategy and PR adviser. Corporate spin doctor. Photographer. Public speaker. Freelancer. Survivalist and outdoor enthusiast. And, I like writing existential horror fiction.

Year of birth: 1979
Family: Wife Lisah Silfwer, son Jack
Location: Stockholm, Sweden

Download CV | Media Kit

Check out my mailing list, my freelance services at Spin Factory, or learn more about my professional career on LinkedIn.

More articles on Doctor Spin

Public Relations — Coronavirus Advice for Businesses

Businesses are notoriously known for exaggerating positive news and to downplay negative news. In times of the coronavirus, this is not a good strategy.

How To Optimise B2B Content

How to optimise B2B content? Inbound marketing and B2B content publishing is giving brands lots of control. But the drawback is that it require more work than most would realise.

The Future of Online News: How To Attract “News Lovers” to Premium

The future of online news doesn't include paywalls. Instead, news lovers should be enticed with a fuller experience version of what they came to find.

7 Ways To Navigate Office Politics

You might hate office politics — and that is understandable. Still, you...

Media Logic Enlightenment: Become Immune Against Commercial Persuasion

Free yourself of reacting emotionally to what the media is putting in front of you. Strive for media logic enlightenment and take charge of your thoughts.

Why Knowing Your Brand is Better than Knowing Your Audience

If you must choose, knowing your brand is better than knowing your audience. Authenticity trumps trying too hard to pour sweet honey down someone's ears.