About me

Hi, I'm Jerry Silfwer aka Doctor Spin.

Welcome to my digital home.

This is where I test my thoughts and ideas on public relations, digital strategy, and storytelling. I speak Swedish, but I try my best to write in English.

Aspiring horror fiction novelist. Social media optimist. Wannabe photographer. Survivalist geek. PR blogger. Speaker. Freelancer. Digital strategist. Spin doctor.

Year of birth: 1979
Family: Wife Lisah Silfwer, son Jack
Location: Stockholm, Sweden

Check out my mailing list, my freelance services at Spin Factory, or learn more about my professional career on LinkedIn.

More articles on Doctor Spin

The iOS Apps I Use for Instagram (2019)

Looking for iOS apps to up your photography game? These are the apps I use all the time in my mobile Instagram workflow.

Personality Test — The Big Five Aspects Scale

Here are my personality test results from Understand Myself, recommended by Jordan B. Peterson, Professor of Psychology at the University of Toronto.

The PR Phenomenon Greta Thunberg

Many of Greta Thunberg's critics would be accurate — if only they aimed their harsh words against media logic instead of her PR campaign.

My Journey into Photography So Far

My journey into photography is a highly visual story about slipping into madness. In this post, I've outlined all pivotal moments so far.

Social Media Algorithms 101 — Beware of Ghost Followers

How do you beat social media algorithms? A small, but highly engaged, community is way better than attracting huge bulks of ghost followers.

Review — The Loudest Voice (TV Series)

Anyone interested in public affairs, crisis communication, and political power will definitely gasp at the absurdity by which one single man can influence such a large numbers of people by using non-ethical propaganda techniques.