BlogOnline CreativeVideos to Watch"It doesn't say" — The legendary IBM commercial

“It doesn’t say” — The legendary IBM commercial

This is the legendary IBM commercial from 1997.

I’m posting this just because I recently stumbled across it on Youtube and i remember this ad like it was yesterday.

I was 18 years old when this ran and I, like many others before me, were beginning to realise that this internet thing was going to change everything.

Fast-forward a decade to 2007, and you could’ve done the same ad where someone says, “It says here that we should be on social media.”

Fast-forward another decade to 2017 and we could replace “internet” and “social media” with… yes, with what?

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Jerry Silfwer
Jerry Silfwer, aka Doctor Spin, is an awarded senior adviser specialising in public relations and digital strategy. Currently CEO at KIX Communication Index and Spin Factory. Before that, he worked at Kaufmann, Whispr Group, Springtime PR, and Spotlight PR. Based in Stockholm, Sweden.

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