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Content Creator

Live journal of my journey as an online content creator.

A new website for Spin Factory

As a freelance consultant with a blog, it’s easy to neglect the business website. One could argue that I don’t need it, but I have the domain and some potential clients could be searching via my business name, so I think it’s worth it.

So, building a new website for Spin Factory became a new mini-project.

Spin Factory
Spin Factory’s new website.

I wanted Spin Factory share the visual look-and-feel with my blog, Doctor Spin. However, I decided to build it in Swedish instead of English. A majority of all my business are national and although Swedes in general read and speak English well, I wanted to optimise this site for Swedish clients — without having to compete with the rest of the PR world in search.

I’m looking forward to play around with this site to see how many leads per month I can make it generate for me.

The whole thing took me about 10 hours over a weekend and most of that was actually SEO stuff.

Avatar of Jerry Silfwer
Jerry Silfwerhttps://doctorspin.org/
Jerry Silfwer, aka Doctor Spin, is an awarded senior adviser specialising in public relations and digital strategy. Currently CEO at KIX Communication Index and Spin Factory. Before that, he worked at Kaufmann, Whispr Group, Springtime PR, and Spotlight PR. Based in Stockholm, Sweden.