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Remember that epic ice-cream debate scene from the spin doctor movie Thank You For Smoking?
Will there be superbrands also in the future? Will we see the Coca Cola’s, the McDonald’s, the Apple’s, or the Google’s in a future where the total brand experience will be more personal and digital than ever...
How do you know if your PR agency will be successful? On the account team, look for a mid-level "PR Engine" with something to prove.
Many organisations are looking for ways to organise and measure their online activities. I like to use the Internet Marketing Matrix.
While mass media pushes its media logic onto the population, the networked agenda-setting process is being dictated by algorithms based on user behaviours.