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During a seminar I held on how to measure PR activities in social media I got the classic question on whether or not you can measure relationships.
Ah, Stockholm! I'm sitting here at the conference hall in Clarion Sign, Stockholm awaiting the start of the World Public Relations Forum 2010. I'm sitting here with my Blogger Pass together with some 400 PR-lovers....
Digital first is the new paradigm, because if business works in the complex world of social media, it will work everywhere else as well.
Will there be superbrands also in the future? Will we see the Coca Cola’s, the McDonald’s, the Apple’s, or the Google’s in a future where the total brand experience will be more personal and digital than ever...
How do you know if your PR agency will be successful? On the account team, look for a mid-level "PR Engine" with something to prove.
Many organisations are looking for ways to organise and measure their online activities. I like to use the Internet Marketing Matrix.
While mass media pushes its media logic onto the population, the networked agenda-setting process is being dictated by algorithms based on user behaviours.
Jerry Silfwer is an awarded freelance consultant specialising in digital strategy and public relations. Based in Stockholm, Sweden.
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