Blog PostsMy 120K+ TEDx talk — A Simple Recipe for PR Success

My 120K+ TEDx talk — A Simple Recipe for PR Success

Hearty breakfasts, torches of freedom, and why rock stars get naked.

What’s the recipe for PR success?

Here’s how to define public relations:

How to define public relations

PR (public relations) = the strategic and tactical use of communication to develop and maintain relationships with stakeholders, influencers, and publics.

Please note:

stakeholders — with various interests in the organisation.

influencers — gatekeepers with important audiences.

publics — groups with key communicative behaviors.

Learn more about public relations.

Since public relations is such a potent tool, I wanted to share my most powerful recipe for PR success with the TEDx audience. I wanted to talk about the importance of identifying a stupid majority to ensure your community’s engagement1.

I also talk about eggs and bacon for breakfast, torches of freedom, and why rock stars sometimes get naked.

A recipe for PR success

About my TEDx talk:

How do you scale social relationships in business? Online spin doctor and PR expert Jerry Silfwer explain why relationships are key for growing your business and why brands must target a stupid majority to attract the active support of a smart minority.

Working out of both New York and Stockholm, Jerry has helped numerous world-renown brands and startups to activate their fans online. […] In his talk, Jerry will reveal why we must stop obsessing over big reach numbers in marketing and PR, and instead uncover the power of small numbers.

This talk was given at TEDxÖstersund.

Recipe for PR Success.
“What if you upset someone? Well, what if you don’t?”

All you dedicated professionals who helped organise this event — thank you so much for putting it together! I enjoyed the experience immensely (and it goes onto my epic year list, for sure), and I feel proud to have been invited to speak. Also, a big thank you also goes out to the fine folks at Mid Sweden University who appointed me Alumni of the Month (article in Swedish) in September 2016.


  1. Mark Twain said it best: “Whenever you find yourself on the side of the majority, it’s time to pause and reflect.”


Avatar of Jerry Silfwer
Jerry Silfwer
Jerry Silfwer, aka Doctor Spin, is an awarded senior adviser specialising in public relations and digital strategy. Currently CEO at KIX Communication Index and Spin Factory. Before that, he worked at Kaufmann, Whispr Group, Springtime PR, and Spotlight PR. Based in Stockholm, Sweden.

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You and I must save the PR industry. And there's only one way forward that's fast and agile enough—online education.
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