When channels, messages, and platforms are perfectly optimised, what remains to compete with is employee creativity. Who will creatively outperform competitors?
Use data-driven marketing to pinpoint marketing campaign weaknesses, showcase strengths, and find high-quality leads.
Datadriven PR- and marketing is the future. But the time to invest in a data warehouse is now, not tomorrow.
You need a massive action strategy to achieve massive success. Inspired by Tony Robbins, 'massive action' is also applicable for fast online growth.
Say goodbye to the CMO, and say hello to the CCO. Objective number one for the CCO is a clear customer service focus.
Digital first is the new paradigm, because if business works in the complex world of social media, it will work everywhere else as well.