All companies are using business data to evaluate themselves. But the worse the performance, the bigger the risk for skewing the analysis.
If you must choose, knowing your brand is better than knowing your audience. Authenticity trumps trying too hard to pour sweet honey down someone's ears.
When channels, messages, and platforms are perfectly optimised, what remains to compete with is employee creativity. Who will creatively outperform competitors?
Use data-driven marketing to pinpoint marketing campaign weaknesses, showcase strengths, and find high-quality leads.
Datadriven PR- and marketing is the future. But the time to invest in a data warehouse is now, not tomorrow.