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Marketing Strategy

Here you’ll find all Doctor Spin’s articles on marketing strategy and various approaches to get you better results from your marketing efforts.

Get a Data Warehouse — The First Step to a Data-Driven Marketing Strategy

Get a Data Warehouse — The First Step to a Data-Driven Marketing Strategy

Datadriven PR- and marketing is the future. But the time to invest in a data warehouse is now, not tomorrow.
The Massive Action Strategy

The Massive Action Strategy

You need a massive action strategy to achieve massive success. Inspired by Tony Robbins, 'massive action' is also applicable for fast online growth.
The CMO is Dead

The CMO is Dead

Say goodbye to the CMO, and say hello to the CCO. Objective number one for the CCO is a clear customer service focus.
Digital First is the Way

Digital First is the Way

Digital first is the new paradigm, because if business works in the complex world of social media, it will work everywhere else as well.
Jerry Silfwer is an awarded freelance consultant specialising in digital strategy and public relations. Based in Stockholm, Sweden.
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