Home Tags Art of Spin

Tag: Art of Spin

Stoic Philosophy for Public Relations — Pitching Wisdom, Courage, Justice, and Temperance

Stoic Philosophy for Public Relations — Pitching Wisdom, Courage, Justice, and Temperance

To succeed with a stoic approach, obstacles must be made into PR opportunities. Hardships will be your best tools for conquering public opinion.
Alternative Facts and the Science Behind What People Believe

Alternative Facts and the Science Behind What People Believe

People want to believe — despite being proven wrong. In a world of 'alternative facts,' many fall victims to psychological delusions.
Viral Loops (or the Subtle Art of Incentivising Social Media Sharing)

Viral Loops (or the Subtle Art of Incentivising Social Media Sharing)

Do you aspire to design a viral loop for your business? Bring out your calculator — it's time for viral math.
Dear Journalist

Dear Journalist

You seem to think that PR pros only care about publicity, but we don't. We have, however, begun seeing other people.
Common Media Training Mistakes

Common Media Training Mistakes

Many leaders, politicians, and communication professionals invest in media training. However, many mistakes are being made over and over. Here's how to avoid them.
Tinitell team on Kickstarter.

Kickstarter Case Study — How We Raised $100,000 in 10 Days

The case study on exactly how Tinitell successfully crowdfunded a wristphone for kids on Kickstarter.
Jerry Silfwer is an awarded freelance consultant specialising in digital strategy and public relations. Based in Stockholm, Sweden.
2,307FansLike
10,114FollowersFollow
2,156FollowersFollow
416FollowersFollow
16,072FollowersFollow