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There are many different public relations specialisations, but I've strived to outline common public relations objectives for generalists.
What would an ideal PR masters degree curriculum for future spin doctors look like? This is a suggested 4,5-year program.
Good PR doesn't have to be so complicated. Here's a matrix to keep things straight — and to keep away from bad PR.
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in public relations and digital strategy. Based in Stockholm, Sweden.