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Tag: Brand Strategy

"Why doesn't your brand speak out against X?" Social media makes brandcalling accessible to all and much easier than ever before. Here's how to deal with it.
The demise of CrossFit has been a long time coming. Glassman's tweet did stir up a perfect PR storm, but the brand CrossFit was already in serious trouble.
If you must choose, knowing your brand is better than knowing your audience. Authenticity trumps trying too hard to pour sweet honey down someone's ears.
I was 18 years old when this IBM commercial ran and I were beginning to realise that the internet was going to change everything.
How do you keep up with digital trends in today's wired world — and must you become a Pokémon marketing expert now?
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in public relations and digital strategy. Based in Stockholm, Sweden.