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Know your brand.

Why Knowing Your Brand is Better than Knowing Your Audience

If you must choose, knowing your brand is better than knowing your audience. Authenticity trumps trying too hard to pour sweet honey down someone's ears.
How to Keep Up with Online Trends

How to Keep Up with Online Trends

How do you keep up with digital trends in today's wired world — and must you become a Pokémon marketing expert now?
How to Build a Personal Brand

How to Build a Personal Brand

We all have the tools we need to build our personal brands. And by using this personal brand framework, you can, too.
Your Strategy is Bullshit

Your Strategy is Bullshit

Most strategies are bullshit, unfortunately. This one-page strategy template will help you create real strategies that will help you win.
Why Controversy is a Good Public Relations Strategy

Why Controversy is a Good Public Relations Strategy

There are some brands we love a little bit more than others. We love the brave. We love...
How to Improve Your Storytelling (in Less than 15 Minutes)

How to Improve Your Storytelling (in Less than 15 Minutes)

How do you improve your storytelling? These simple scripts will help you — in less than 15 minutes.
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in digital strategy and public relations. Based in Stockholm, Sweden.

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