Brand Strategy

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The Art of Flight — will Red Bull now pave the way for ads that are movies?

I'm so impressed with Red Bull's The Art of Flight. So much talent has gone into both the physical camera work and the post production.

The CMO is dead

Say goodbye to the CMO, and say hello to the CCO. Objective number one for the CCO is a clear customer service focus.

3 ways to improve your storytelling (in 15 minutes)

How do you improve your storytelling? These simple scripts will help you — in less than 15 minutes.

Why controversy is a bonafide PR strategy

There are some brands we love a...