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If you must choose, knowing your brand is better than knowing your audience. Authenticity trumps trying too hard to pour sweet honey down someone's ears.
I was 18 years old when this IBM commercial ran and I were beginning to realise that the internet was going to change everything.
How do you keep up with digital trends in today's wired world — and must you become a Pokémon marketing expert now?
We all have the tools we need to build our personal brands. And by using this personal brand framework, you can, too.
Most strategies are bullshit, unfortunately. This one-page strategy template will help you create real strategies that will help you win.
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in public relations and digital strategy. Based in Stockholm, Sweden.