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Happiness via a quiet mind might just be the most ambitious of quests; so elusive and difficult to attain. This is stoic philosophy encapsulated in a poem.
From April of 2013, I will be entering a new professional role. My agency will go under the name Spin Factory.
Not many in our line of business would confess to this, but I for one don't like to sell. This could be a problem for most.
People will always be wanting you to deliver value. By using the value triangle to set people's expectations, you position yourself better.
There are many different public relations specialisations, but I've strived to outline common public relations objectives for generalists.
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in public relations and digital strategy. Based in Stockholm, Sweden.