Career Advice

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How to choose a great PR agency

How do you know if your PR agency will be successful? On the account team, look for a mid-level "PR Engine" with something to prove.

Public relations jobs (and 10 ways to prepare for your first interview)

Looking for public relations jobs? Discover how to prepare yourself for a successful career in the public relations industry.

Career Advice for Young PR Professionals

My no. 1 career advice is to learn how to write well, and how to write well fast.

Typical public relations objectives for businesses and organisations

There are many different public relations specialisations, but I've strived to outline common public relations objectives for generalists.

Use the value triangle to negotiate better

People will always be wanting you to deliver value. By using the value triangle to set people's expectations, you position yourself better.