Career Advice

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Why you should never use the word “unique” in PR

Many PR professionals, who honestly should know better, still cling to the word "unique" — even to the point of fiercely defending its use.

CEO of KIX Communication Index

As of November 2020, Jerry Silfwer is entering the role of CEO at KIX Communication Index. KIX measures communication maturity in organisations scientifically.

The nuances of a public apology

A public apology is a tool to allow the story to move into the next phase sooner rather than later — whatever that phase might hold in store for the accused.

The things that do attain — practical poetry for complicated times

The things that do attain. To me, this is the wisdom of stoic philosophy encapsulated in a poem.

Spin Factory — my new freelance business

From April of 2013, I will be entering a new professional role. My agency will go under the name Spin Factory.