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The woke culture is influencing a growing number of PR professionals and pushing them to forget about one thing — the business function.
We should strive to be less stupid by studying logical fallacies and cognitive biases. This is helpful in PR, too, since we deal with human communication daily.
People want to believe — despite being proven wrong. In a world of 'alternative facts,' many fall victims to psychological delusions.
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in public relations and digital strategy. Based in Stockholm, Sweden.