Cluetrain Manifesto

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The splinternet — mankind’s fight over the internet

The splinternet is the idea that the internet “splinters” into several different internets that aren’t connected to each other in any meaningful way.

The “slight edge” in inbound marketing

Finishing second in inbound marketing is long-term expensive. Harness your slight edge and make 100% sure you come out on top.

The hippie web is dead

In 2008, I described the social web...

Human rights, free internet access, and net neutrality

It's time that the United Nations and all democracies declared net neutrality and internet access to be basic human rights.

The Four Seasons Total Landscaping press conference is PR history

The Four Seasons Total Landscaping press conference is a slice of modern PR history — just as it could’ve been another episode of the comedy show, Veep.

Is your brand alone?

Is your brand alone? In the age of algorithms, no brand can punch through the noise all by themselves. They need the help of a brand community.

The nuances of a public apology

A public apology is a tool to allow the story to move into the next phase sooner rather than later — whatever that phase might hold in store for the accused.

The CrossFit PR mayhem — the destruction of a global brand

The demise of CrossFit has been a long time coming. Glassman's tweet did stir up a perfect PR storm, but the brand CrossFit was already in serious trouble.