Cognitive Dissonance

ArchiveTagsCognitive Dissonance

The engagement pyramid, the 1/9/90 rule, and the interest group model

Successful online activation campaigns must isolate and engage. The Engagement Pyramid explains how and why.

Alternative facts and the disturbing science behind what people believe

People want to believe — despite being proven wrong. In a world of 'alternative facts,' many fall victims to psychological delusions.

Conversion theory — the disproportionate influence of minorities

The conversion theory explains why minorities, despite smaller numbers, can defeat majorities simply by holding their opinions more strongly.

58 logical fallacies and cognitive biases

We should strive to be less stupid by studying logical fallacies and cognitive biases. This is helpful in PR, too, since we deal with human communication daily.