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Tag: Cognitive Dissonance

We should strive to be less stupid by studying logical fallacies and cognitive biases. This is helpful in PR, too, since we deal with human communication daily.
While majorities often push normative social influence, minorities tend to strive for the ethical high ground according to Conversion Theory.
People want to believe — despite being proven wrong. In a world of 'alternative facts,' many fall victims to psychological delusions.
Successful online activation campaigns must isolate and engage. The Engagement Pyramid explains how and why.
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in public relations and digital strategy. Based in Stockholm, Sweden.