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Tag: Content Communications

What are content themes? And how should you use them? Using content themes makes it easier to plan your messaging for the year. And search engines love them!
How to optimise B2B content? Inbound marketing and B2B content publishing is giving brands lots of control. But the drawback is that it require more work than most would realise.
When channels, messages, and platforms are perfectly optimised, what remains to compete with is employee creativity. Who will creatively outperform competitors?
When browsing for useful online content, I often ask myself, where's the actionable advice in this piece? Where can I find my "caffè lattes"?
Finishing second in inbound marketing is long-term expensive. Harness your slight edge and make 100% sure you come out on top.
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in public relations and digital strategy. Based in Stockholm, Sweden.