Content Creation

Archive Tags Content Creation

How content themes works — and why you should use them

What are content themes? And how should you use them? Using content themes makes it easier to plan your messaging for the year. And search engines love them!

10 creative ways to optimise your B2B content

How to optimise B2B content? Inbound marketing and B2B content publishing is giving brands lots of control. But the drawback is that it require more work than most would realise.

This is one epic snow fight — shot on iPhone 11 Pro

The director of John Wick was commissioned to shoot a short movie on iPhone 11 Pro. He chose to portray a gang of underdog kids in an epic snow fight.

Now that digital has won, creative dominion will be the next frontier

When channels, messages, and platforms are perfectly optimised, what remains to compete with is employee creativity. Who will creatively outperform competitors?

My journey into photography

My journey into photography is a highly visual story about slipping into madness. In this post, I've outlined all pivotal moments so far.

The Four Seasons Total Landscaping press conference is PR history

The Four Seasons Total Landscaping press conference is a slice of modern PR history — just as it could’ve been another episode of the comedy show, Veep.

Is your brand alone?

Is your brand alone? In the age of algorithms, no brand can punch through the noise all by themselves. They need the help of a brand community.

The nuances of a public apology

A public apology is a tool to allow the story to move into the next phase sooner rather than later — whatever that phase might hold in store for the accused.

The CrossFit PR mayhem — the destruction of a global brand

The demise of CrossFit has been a long time coming. Glassman's tweet did stir up a perfect PR storm, but the brand CrossFit was already in serious trouble.