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The bar for content quality has risen. The long tail theory still holds up for books, but not for mediocre corporate B2B content.
Public relations must master the art of high-level creative output. It's as if the PR industry must trade entire skill-sets with the advertising industry.
When browsing for useful online content, I often ask myself, where's the actionable advice in this piece? Where can I find my "caffè lattes"?
A playbook for modern politicians aiming for "digital first". Are your local politicians keeping up with the times?
Poach existing social media engagement and search volumes by building content skyscrapers. It's a surefire way to succeed with content marketing.
How can you avoid becoming one of those lazy content marketers who are saturating their content with platitudes?
Using content themes and surround messages will focus your growth, increase your results, and make your content creation process more efficient.
Content marketing doesn't have to be difficult. This simple strategy proves it — and you can use it, too.
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