Content Strategy | Doctor Spin

How content themes works — and why you should use them

Content Marketing Jerry Silfwer - 2020-04-21

What are content themes? And how should you use them? Using content themes makes it easier to plan your messaging for the year. And search engines love them!

10 creative ways to optimise your B2B content

Inbound Marketing Jerry Silfwer - 2020-02-17

How to optimise B2B content? Inbound marketing and B2B content publishing is giving brands lots of control. But the drawback is that it require more work than most would realise.

The Border Wall of Mediocrity — The Epic Fail of Content Marketing

The border wall of mediocrity: Why your content marketing falls flat

Content Marketing Jerry Silfwer - 2019-07-25

When mediocrity turns out to be a non-fertile wasteland for online marketing activities, it's time to revise your digital strategies and step up your game.

The New Modus Operandi for Public Relations Professionals — Creativity as the Differentiator

Creativity — The new modus operandi for PR professionals

Creative Strategy Jerry Silfwer - 2019-06-28

Public relations must master the art of high-level creative output. It's as if the PR industry must trade entire skill-sets with the advertising industry.