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The Border Wall of Mediocrity

The Border Wall of Mediocrity — How Most B2B Business Fail Online

The bar for content quality has risen. The long tail theory still holds up for books, but not for mediocre corporate B2B content.

The New Modus Operandi for Public Relations Professionals — Creativity as the Differentiator

Public relations must master the art of high-level creative output. It's as if the PR industry must trade entire skill-sets with the advertising industry.
A close-up of a creamy caffè latte with some leaf-shaped caffè latte art.

The Caffè Latte Content Strategy — How to Delight Followers with Actionable Servings

When browsing for useful online content, I often ask myself, where's the actionable advice in this piece? Where can I find my "caffè lattes"?

The Digital Playbook for Politicians — 14 Essential Behaviours to Adopt Today

A playbook for modern politicians aiming for "digital first". Are your local politicians keeping up with the times?

Build Content Skyscrapers: The Architecture of Inbound Marketing

Poach existing social media engagement and search volumes by building content skyscrapers. It's a surefire way to succeed with content marketing.

The Platitude Sickness — The Trash of Corporate Speak

How can you avoid becoming one of those lazy content marketers who are saturating their content with platitudes?

Content Themes für Alle

Using content themes and surround messages will focus your growth, increase your results, and make your content creation process more efficient.

My Content Marketing DIY Experiment

Content marketing doesn't have to be difficult. This simple strategy proves it — and you can use it, too.
Jerry Silfwer is an awarded freelance consultant specialising in digital strategy and public relations. Based in Stockholm, Sweden.
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