Conversion Optimization

ArchiveTagsConversion Optimization

Now that digital has won, creative dominion will be the next frontier

When channels, messages, and platforms are perfectly optimised, what remains to compete with is employee creativity. Who will creatively outperform competitors?

How to create a data-driven marketing strategy

Use data-driven marketing to pinpoint marketing campaign weaknesses, showcase strengths, and find high-quality leads.

How to build a viral loop (using mathematics)

Do you aspire to design a viral loop for your business? Bring out your calculator — it's time for viral math.

Beware of front page cannibalism

Instead of trying to cram everything into one single front page, your business could make good use of multiple high-converting front pages.

Headline optimisation with WordPress

If you're a PR pro and a Wordpress-lover, then you should check out KingSumo Headlines which will help you write better headlines with A/B-testing.