Conversion theory is Serge Moscovici’s conceptual analysis of the cognitive and interpersonal processes that mediate the direct and indirect impact of a consistent minority on the majority (Moscovici, 1976).
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Why is it so difficult for companies to get recognized for CSR activities? Your CSR is boring simply because you're picking the wrong fights.
Identify a stupid majority and join forces with the smart minority to bring the giants down. It might just become the finest PR work of your career.
Instead of trying to cram everything into one single front page, your business could make good use of multiple high-converting front pages.
If you're a PR pro and a Wordpress-lover, then you should check out KingSumo Headlines which will help you write better headlines with A/B-testing.
There are some brands we love a little bit more than others.We love the brave. We love the rebels. We love the misfits. We love the underdogs. We love the smart minority. We...
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