Home Tags Creative Writing

Tag: Creative Writing

How To Optimise B2B Content

How to optimise B2B content? Inbound marketing and B2B content publishing is giving brands lots of control. But the drawback is that it require more work than most would realise.
The New Modus Operandi for Public Relations Professionals — Creativity as the Differentiator

The New Modus Operandi for Public Relations Professionals

Public relations must master the art of high-level creative output. It's as if the PR industry must trade entire skill-sets with the advertising industry.

The Things that Do Attain — Practical Poetry for Complicated Times

Happiness via a quiet mind might just be the most ambitious of quests; so elusive and difficult to attain. This is stoic philosophy encapsulated in a poem.
The Four Dot Ellipsis Mystery in Star Wars

The Four Dot Ellipsis Mystery in Star Wars

Why are there four dots ending the intros and opening crawls in Star Wars? And is there really such a thing as a 'four dot ellipsis'?
The Platitude Sickness — The Trash of Corporate Speak

The Platitude Sickness — The Garbage of Corporate Speak

How can you avoid becoming one of those lazy content marketers who are saturating their content with platitudes?
Headline Optimisation with WordPress

Headline Optimisation with WordPress

If you're a PR pro and a Wordpress-lover, then you should check out KingSumo Headlines which will help you write better headlines with A/B-testing.
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in digital strategy and public relations. Based in Stockholm, Sweden.

Read this next