Digital Media

Archive Tags Digital Media

The advent of pay-to-play publicity

A Swedish company is offering a pay-to-play functionality that allows brands to unlock paywalled articles to increase visibility for positive mentions.

Give me online news like this — and I will pay every day

My standards makes it impossible for me to pay for news in lack of alternatives. Am I being unreasonable? I'll let you be the judge.

The AI anchor in China: From fake news to deepfake news

The Chinese government has found a way to cut costs and add speed to their news broadcasting by using a virtual news anchor modeled on a human.

Deepfake videos are coming — fake news, fake porn, fake everything

With deepfake videos you could be starring in everything from porn to public speeches. "Seeing is believing" is no more on a deepfake internet.

Get a data warehouse — yesterday

Datadriven PR- and marketing is the future. But the time to invest in a data warehouse is now, not tomorrow.

The Four Seasons Total Landscaping press conference is PR history

The Four Seasons Total Landscaping press conference is a slice of modern PR history — just as it could’ve been another episode of the comedy show, Veep.

Is your brand alone?

Is your brand alone? In the age of algorithms, no brand can punch through the noise all by themselves. They need the help of a brand community.

The nuances of a public apology

A public apology is a tool to allow the story to move into the next phase sooner rather than later — whatever that phase might hold in store for the accused.

The CrossFit PR mayhem — the destruction of a global brand

The demise of CrossFit has been a long time coming. Glassman's tweet did stir up a perfect PR storm, but the brand CrossFit was already in serious trouble.