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Tag: Digital Media

A Swedish company is offering a pay-to-play functionality that allows brands to unlock paywalled articles to increase visibility for positive mentions.
My standards makes it impossible for me to pay for news in lack of alternatives. Am I being unreasonable? I'll let you be the judge.
The Chinese government has found a way to cut costs and add speed to their news broadcasting by using a virtual news anchor modeled on a human.
Now, just about anyone can be in almost anything — and there's no clear solution or any serious consequences.
Datadriven PR- and marketing is the future. But the time to invest in a data warehouse is now, not tomorrow.
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in public relations and digital strategy. Based in Stockholm, Sweden.