Employer Branding

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Zombie apocalypse survival skills for PR professionals

The apocalypse is upon us and we all have to rely on our skills. As PR professionals, what are our chances of survival?

Why controversy is a bonafide PR strategy

There are some brands we love a...

Woke capitalism is becoming a serious PR problem, too

Woke capitalism is influencing a growing number of PR professionals and pushing them to forget about one thing — the business function.