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The woke culture is influencing a growing number of PR professionals and pushing them to forget about one thing — the business function.
There are some brands we love a little bit more than others.We love the brave. We love the rebels. We love the misfits. We love the underdogs. We love the smart minority. We...
The apocalypse is upon us and we all have to rely on our skills. As PR professionals, what are our chances of survival?
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in public relations and digital strategy. Based in Stockholm, Sweden.