Evergreen Content

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Media logic is dead

While mass media pushes its media logic onto the population, the networked agenda-setting process is being dictated by algorithms based on user behaviours.

How to spin a blog post

How do you get your blog post out there and in front of the right people for your business?

Everything is a remix (remastered 2015)

Everything is a Remix is a short documentary on remix culture and on how to think about creativity, originality, and copyright.

Content skyscrapers — the architecture of inbound marketing

Poach existing social media engagement and search volumes by building content skyscrapers. It's a surefire way to succeed with content marketing.

The caffè latte content strategy for actionable servings

When browsing for useful online content, I often ask myself, where's the actionable advice in this piece? Where can I find my "caffè lattes"?