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When the world's most powerful person speaks, it makes sense to listen carefully.
There are some brands we love a little bit more than others.We love the brave. We love the rebels. We love the misfits. We love the underdogs. We love the smart minority. We...
What does it mean to "spin" something in public relations — and does spin suck? Here's why spin is a good thing.
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in public relations and digital strategy. Based in Stockholm, Sweden.