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Doctor Spin
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Ghost Followers
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Social Networks
How ghost followers are destroying your social accounts
Jerry Silfwer
How do you beat social media algorithms? A small, but highly engaged, community is way better than attracting huge bulks of ghost followers.
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Digital Strategy
Critical mass in social media — you need this many followers
Jerry Silfwer
It's important to invest in aggressive social media strategies to reach critical mass. And leaders must be made aware of the critical mass challenge.
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Digital Strategy
The follower contract
Jerry Silfwer
There's an invisible contract between a brand and its social following.
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Stakeholders in public relations
The Four Seasons Total Landscaping press conference is PR history
Is your brand alone?
The nuances of a public apology
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