Ghost Followers

Archive Tags Ghost Followers

How ghost followers are destroying your social accounts

How do you beat social media algorithms? A small, but highly engaged, community is way better than attracting huge bulks of ghost followers.

Critical mass in social media — you need this many followers

It's important to invest in aggressive social media strategies to reach critical mass. And leaders must be made aware of the critical mass challenge.

The follower contract

There's an invisible contract between a brand and its social following.