Ghost Followers

Archive Tags Ghost Followers
Social Networks

How ghost followers are destroying your social accounts

Jerry Silfwer
How do you beat social media algorithms? A small, but highly engaged, community is way better than attracting huge bulks of ghost followers.
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Digital Strategy

Critical mass in social media — you need this many followers

Jerry Silfwer
It's important to invest in aggressive social media strategies to reach critical mass. And leaders must be made aware of the critical mass challenge.
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Digital Strategy

The follower contract

Jerry Silfwer
There's an invisible contract between a brand and its social following.
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