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Like many others, I'm fascinated by the concept of ikigai (生き甲斐). Use this simple self-test to evaluate the direction of your life.
Not many in our line of business would confess to this, but I for one don't like to sell. This could be a problem for most.
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in public relations and digital strategy. Based in Stockholm, Sweden.