Influencer Mapping

Archive Tags Influencer Mapping

Influencer marketing is a-changing — are you ready?

Influencer marketing is evolving. As a business, you should get ready for the next leap. Now, influencers are becoming powerhouses in both media and business.

How to categorise influencers in social media — nano, micro, macro, mega

How do you categorise influencers in social media? A standardised terminology is now emerging. But is it any good? Learn the model's strengths and weaknesses.

Critical mass in social media — you need this many followers

It's important to invest in aggressive social media strategies to reach critical mass. And leaders must be made aware of the critical mass challenge.

OPA (other people’s audiences) — The piggybacking PR strategy

Getting in front of other people's audiences (OPA) is a cornerstone of digital PR — and it's the key to growing your online community fast!

The honeymoon outreach: How to improve your influencer outreach dramatically

Apply the honeymoon outreach technique and increase your influencer marketing success rate.