Influencer Mapping

ArchiveTagsInfluencer Mapping

How to empower social media naturals who are already in your organisation

Identifying an empowering social media naturals within an organisation is often more straightforward than one might think.

The honeymoon outreach: How to improve your influencer outreach dramatically

Apply the honeymoon outreach technique and increase your influencer marketing success rate.

OPA (other people’s audiences) — The piggybacking PR strategy

Getting in front of other people's audiences (OPA) is a cornerstone of digital PR — and it's the key to growing your online community fast!

Critical mass in social media — you need this many followers

It's important to invest in aggressive social media strategies to reach critical mass. And leaders must be made aware of the critical mass challenge.

How to categorise influencers — nano, micro, macro, mega

How do you categorise influencers in social media? A standardised terminology is now emerging. But is it any good? Learn the model's strengths and weaknesses.