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Your Brand Has Zero True Fans

The insight that should hit some community managers like a ton of bricks is that many brands have ZERO true fans.

God is Dead by Definition

In the absence of a god or of gods by definition, we're left with complex human belief-systems. And these belief-systems are real, for sure.

Conversion Theory — The Disproportionate Influence of Minorities

While majorities often push normative social influence, minorities tend to strive for the ethical high ground according to Conversion Theory.

The Slight Edge in Inbound Marketing

Finishing second in inbound marketing is long-term expensive. Harness your slight edge and make 100% sure you come out on top.

The Engagement Pyramid, the 1/9/90 Rule, and the Interest Group Model

Successful online activation campaigns must isolate and engage. The Engagement Pyramid explains how and why.

How to Scale Social Media Marketing

Trying to scale social media marketing won't work, but tapping into several different and pre-existing interest group systems does.
Jerry Silfwer is an awarded freelance consultant specialising in digital strategy and public relations. Based in Stockholm, Sweden.
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